Rachel Pietersen

I’m a Global Social Media Lead with 8+ years’ experience building social-first systems that sit at the intersection of culture, creativity and performance. I translate audience insight, platform behaviour and emerging AI-driven discovery into structured creative direction - turning brand positioning into ideas designed to travel, engage and convert.

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I lead social strategy end-to-end, from narrative architecture through to execution and optimisation. My work spans global, multi-platform campaigns across B2B and B2C, delivering award-winning creative, sustained community growth and measurable commercial impact.

 

I’m particularly interested in how AI and evolving platform algorithms are reshaping content systems, discoverability and brand authority.

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Brands I've worked with include First Merchants Bank, Infosys, Dematic, M&G Investments, Disney, LEGO, adidas, MAN Truck & Bus, The Learning Experience and Queen's University Belfast.