Resume
Experience
2022 - Present
Senior Social Media Manager
Gravity Global | The world's most awarded brand to demand marketing consultancy
London, UK
Spearhead multi-platform, holistic (paid, owned & earned) social media campaigns that have boosted brand awareness, engagement, and conversions for both B2B and B2C clients (including, but not limited to, Disney, LEGO, Urban Decay, MAN Truck & Bus).
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View CV above for results.
2021 - 2022
Social Media Manager
Mammoth, Digital Brand Agency
Belfast, UK
Significantly enhanced brand visibility and engagement, achieving a 50% increase through strategic execution of national and global campaigns and a 30% ROI boost by integrating paid and organic efforts. I led operational improvements, saving substantial time and enhancing efficiency, and initiated Mammoth's first training webinar to foster knowledge sharing. Utilising my content creation skills, I transformed the brand’s social media presence, drastically increasing impressions, reach, and engagements. My data-driven approach and mastery of A/B testing further maximised ad performance and ROI across all clients.
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2018 - 2020
Social Media Manager
Excellerate Brand Management (EBM)
Durban, South Africa
Developed and executed tailored strategies for the retail, beauty, and fashion sectors, significantly growing our follower base to over 500,000. I led award-winning digital and influencer campaigns for Gateway, securing both Gold and Silver SACSC Footprint Awards. My efforts boosted audience engagement, with some platforms seeing a 125% increase in followers and a 30% decrease in customer support queries. Additionally, I innovated content production, notably increasing viewership by 930% and website traffic by up to 90% with the Gateway Blog, while also implementing time-saving content guidelines.
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View CV above for further results.
Education
2013 - 2017
Film & Media Studies, BA (Hons), first class
University of Cape Town (UCT)
Cape Town, SA
At the University of Cape Town, I gained a solid foundation in content creation and media studies. My coursework included in-depth analysis of digital media trends and effective communication strategies in the modern landscape.
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Academic achievements included:
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Dean’s List Honours (2014, 2015 & 2016)
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Golden Key International Honour Society (2014, 2015 & 2016)
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Pete Katz Film Scholarship & Departmental Bursary (2016)
The desirable scholarship recipient was described as someone who “demonstrates a deep awareness of their potential for creating a better world.”
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2020 - 2021
Professional Diploma in UX Design
UX Design Institute
Ireland
This Diploma deepened my understanding of user behaviors and preferences, enabling me to develop highly engaging and effective social media strategies tailored to user needs. By applying UX principles, I've enhanced the usability and navigability of social media platforms, which significantly improved user interactions and increased conversion rates. My UX skills have been crucial in designing intuitive content that drives engagement and delivers measurable results in campaign performance.
Awards & Recognition
Gold SACSC Award for Digital Marketing
South African Council of Shopping Centres (SACSC)
2020
Spearheaded digital campaign, Rainbow Shake Up for Gateway Theatre of Shopping (Gateway), securing its first SACSC Gold Footprint Award for digital marketing
Silver SACSC Award for Digital Marketing
South African Council of Shopping Centres (SACSC)
Led Gateway’s inaugural influencer campaign, Follow Me, earning a SACSC Silver Footprint Award for digital marketing.
2020
Line by Line, Honours Award Nomination
Rapid Lion – The South African International Film Festival
2018
Line by Line is a documentary I directed about gender-based violence at South African universities. It was screened at 3 Film Festivals (2017 Red Bull Amaphiko Film Festival, 2017 Mzansi Women’s Film Festival and 2018 Rapid Lion Film festival), broadcast on Cape Town TV, and nominated for an honours award.
Professional skillset
Strategic Social Media Management
Creative Campaigns
Audience Engagement & Community Building
Data Analysis & Performance Tracking
Social Media Advertising
Content Creation
Social Listening
Team Management
Copywriting
Compliance and Cultural Sensitivity