Resume
Experience
For more details, download CV
2025-Present
Social Media Lead
Gravity Global | The world's most awarded brand-to-demand marketing consultancy
London, UK
Own global social strategy and set the standard for how brands show up socially across markets. Shape social-first thinking, creative direction, and platform craft while driving commercial impact, team leadership, and strategic consistency at scale.
2022-2025
Senior Social Media Manager
Gravity Global | The world's most awarded brand to demand marketing consultancy
London, UK
Led the strategic and creative delivery of award-winning social campaigns, turning insight into platform-native ideas that drove performance, growth, and brand fame. Managed teams and campaigns end-to-end, balancing creative ambition with measurable results.
2021-2022
Social Media Manager
Mammoth, Digital Brand Agency
Belfast, UK
Focused on growth and performance, building integrated paid and organic strategies that increased visibility, engagement, and ROI. Strengthened content direction, workflows, and testing frameworks to maximise efficiency and results.
2018 - 2020
Social Media Manager
Excellerate Brand Management (EBM)
Durban, South Africa
Built social presence from the ground up for major retail brands, leading creative campaigns, influencer partnerships, and community strategies that drove rapid audience growth and award-winning work.
Education
2013 - 2017
Film & Media Studies, BA (Hons), first class
University of Cape Town (UCT)
Cape Town, SA
At the University of Cape Town, I gained a solid foundation in content creation and media studies. My coursework included in-depth analysis of digital media trends and effective communication strategies in the modern landscape.
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Academic achievements included:
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Dean’s List Honours (2014, 2015 & 2016)
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Golden Key International Honour Society (2014, 2015 & 2016)
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Pete Katz Film Scholarship & Departmental Bursary (2016)
The desirable scholarship recipient was described as someone who “demonstrates a deep awareness of their potential for creating a better world.”
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2020 - 2021
Professional Diploma in UX Design
UX Design Institute
Ireland
This Diploma deepened my understanding of user behaviors and preferences, enabling me to develop highly engaging and effective social media strategies tailored to user needs.
By applying UX principles, I've enhanced the usability and navigability of social media platforms, which significantly improved user interactions and increased conversion rates. My UX skills have been crucial in designing intuitive content that drives engagement and delivers measurable results in campaign performance.
Awards & Recognition
70+ Awards for Sound of Flight
GE Aerospace
2025
Spearheaded Sound of Flight, a 360° spatial audio social media campaign and Gravity Global’s most awarded project, winning honours including Gold at the Global Ace Awards (NYC), Drum Marketing Awards, and US Elevation Awards.
Gold SACSC Award for Digital Marketing
South African Council of Shopping Centres (SACSC)
2020
Spearheaded digital campaign, Rainbow Shake Up for Gateway Theatre of Shopping (Gateway), securing its first SACSC Gold Footprint Award for digital marketing
Silver SACSC Award for Digital Marketing
South African Council of Shopping Centres (SACSC)
Led Gateway’s inaugural influencer campaign, Follow Me, earning a SACSC Silver Footprint Award for digital marketing.
2020
Line by Line, Honours Award Nomination
Rapid Lion – The South African International Film Festival
2018
Line by Line is a documentary I directed about gender-based violence at South African universities. It was screened at 3 Film Festivals (2017 Red Bull Amaphiko Film Festival, 2017 Mzansi Women’s Film Festival and 2018 Rapid Lion Film festival), broadcast on Cape Town TV, and nominated for an honours award.
Professional skillset
Social Media Strategy
Creative Campaigns
Audience Engagement & Community Building
Data Analysis & Performance Tracking
Social Media Advertising
Content Creation
Social Listening
Team Management
Copywriting
Compliance and Cultural Sensitivity