Projects
With 7 years of experience, I've spearheaded multi-platform, award-winning social media campaigns that have boosted brand awareness, engagement, and conversions for both B2B and B2C clients across various industries.
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*Kindly note that this site is new and more project samples are to be added. Stay tuned :)
EDGE Empower & Billie Jean King
Celebrity Partnership
In my role as the lead social media strategist for EDGE Empower, a diversity, equity, and inclusion (DE&I) software-based solution, I was instrumental in amplifying the brand's presence and impact through a strategic partnership with tennis icon Billie Jean King. This collaboration was pivotal in reinforcing EDGE Empower's commitment to diversity and inclusion, leveraging King's influential stature to elevate our social media outreach. By implementing a multi-faceted social media strategy that included organic content curation, targeted paid campaigns, and proactive community management, we significantly boosted engagement and brand visibility.
The partnership with Billie Jean King notably enhanced our metrics, contributing to 11,000,000 impressions, a 2,110% uplift in website traffic, and a 500% increase in MQLs, underscoring the campaign's resonance with our audience. My focused efforts in orchestrating this partnership and leading the overall social media strategy resulted in a comprehensive uplift in EDGE Empower's market presence, driving forward its mission to revolutionise inclusive workplaces globally.
Rainbow Shake Up
Gateway Theatre of Shopping
In response to the COVID-19 pandemic, I spearheaded the "Rainbow Shake Up" digital campaign for Gateway Theatre of Shopping, which won the mall its first Gold Footprint SACSC Award for Digital Marketing. Transitioning the mall's social media strategy to maintain engagement during lockdown, I utilised the psychological impact of colours to create a vibrant, interactive content strategy. I oversaw the creation of content that harnessed
user comments as entries, significantly increasing social interactions by 134.2% and reaching over 2.5 million screens.
Operating on a lean budget of R12,212.59 for
growth ads and boosting, my efforts not only met but exceeded our KPIs, drawing extensive positive feedback from our community.
MAN Truck & Bus UK
Influencer partnership with Bobby Bolton
As the lead social media strategist for MAN Truck & Bus UK, I significantly enhanced brand awareness and engagement through a strategic partnership with influencer Bobby Bolton. I initiated this collaboration as Bobby traveled from the UK to Australia in his MAN Truck, leveraging his growing popularity. This partnership boosted our control over the narrative and effectively disseminated MAN's brand message via shared content.
Bobby's MAN content on Instagram and TikTok consistently attracted hundreds of thousands of views and his follower count sextupled (currently sitting at 336K), greatly amplifying our social media presence. This collaboration exceeded all KPIs, increasing platform traffic by 1,340% and enhancing engagement on MAN’s Instagram by 218%. My management of this partnership has notably strengthened MAN Truck & Bus UK’s online visibility and engagement metrics.
Content Creation
Strength Club
Videography Project
Embarking on the journey of content creation opened a world of opportunities in social media marketing for me. Through crafting engaging and visually compelling videography, I discovered the power of storytelling in capturing audience attention and driving engagement. This seamless transition allowed me to merge creativity with strategic marketing, leveraging social media platforms to amplify brand messages and foster connections with a broader audience.
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Below is an example of a video I shot and edited for an event at my powerlifting club before I began my career in social media.