Projects
With 8+ years of experience, I've spearheaded multi-platform, award-winning social media campaigns that have boosted brand awareness, engagement, and conversions for both B2B and B2C clients across various industries.
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*Kindly note that this site is new and more project samples are to be added. Stay tuned :)
EDGE Empower x Billie Jean King
Celebrity Partnership
As Lead Social Strategist for EDGE Empower, I developed and led a social-first partnership with Billie Jean King to amplify the brand’s mission around diversity, equity, and inclusion. The strategy positioned King not just as a spokesperson, but as a cultural catalyst to bring credibility, reach, and emotional weight to the brand’s purpose.
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I shaped a multi-channel approach across organic, paid, and community-led content, ensuring the campaign was rooted in cultural relevance, platform-native storytelling, and authentic advocacy.
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The campaign delivered:
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11M impressions
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+2,110% uplift in website traffic
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+500% increase in MQLs
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The partnership significantly elevated EDGE Empower’s brand presence, reinforcing its position as a global leader in inclusive workplace transformation.
Sound of Flight
GE Aerospace: 360° sonic journey
Gravity Global’s most awarded social campaign, Sound of Flight transformed GE Aerospace’s engineering excellence into a cultural, social-first experience designed to increase brand awareness and share of voice among core aviation audiences.
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As Lead Social Strategist, I ideated and led an industry-first approach, capturing the real sounds of GE’s iconic aircraft engines in immersive 360° spatial audio and turning them into custom animated audio visualiser films. The campaign lived across YouTube and social, and was even released as an album on Spotify, extending the idea beyond advertising into culture.
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The campaign delivered:
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73.7M impressions
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13.2M engagements
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14 awards and nominations
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Including multiple Gold wins for Best Use of Social Media, Best Digital Experience Initiative, and Creative Innovation.
Rainbow Shake Up
Gateway Theatre of Shopping
When COVID-19 closed Gateway’s physical doors, I led and owned the social strategy for Rainbow Shake Up, turning social into the mall’s primary connection to its audience. I reimagined Gateway as a digital destination for entertainment, positivity, and community during lockdown. Using colour psychology as the creative
backbone, I designed and ran a participatory content system of daily challenges and competitions that transformed comments into engagement and shifted social from promotion to belonging.
The campaign, delivered on a lean paid budget of R12,200 (£550):
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Exceeded all KPIs, reaching 2.5M+ screens and increasing comments by 134.2%
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Won Gateway its first Gold SACSC Footprint Award for Digital Marketing
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Generated exceptional community feedback.
MAN Truck & Bus UK
Influencer partnership with Bobby Bolton
As Lead Social Strategist, I developed and led a creator partnership with Bobby Bolton to amplify MAN Truck & Bus UK’s brand story through social-first storytelling.
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By identifying Bobby’s journey from the UK to Australia in his MAN truck as a culturally powerful moment, I shaped a partnership that let MAN own the narrative while living naturally through creator content on Instagram and TikTok.
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Bobby’s MAN content reached hundreds of thousands of views, and as his following grew 6x to 336K, MAN’s brand visibility grew with it.
The campaign delivered:
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+1,340% increase in platform traffic
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+218% growth in Instagram engagement
Positioning MAN at the centre of a high-growth creator ecosystem and driving sustained awareness and engagement.
Content Creation
Strength Club
Videography Project
Videography is where my approach to social began. Learning to shoot and edit taught me how to think in story, emotion, and visual impact.
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That foundation now shapes how I approach social strategy: building ideas visually, creating platform-native narratives, and ensuring creative is designed to stop scrolls and hold attention.